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Three numbers you already roughly know, multiplied honestly. Most owners underestimate this by a factor of five.
Estimated revenue walking away
Per month
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Per year
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Fixes, in order of cheapness: routing calls to a second person, readable voicemail, and hours that match when customers actually call.How routing works →
Monthly loss = missed calls/week × 4.33 weeks × booking rate × average value. It assumes missed callers don't retry, which is pessimistic for loyal customers and about right for new enquiries from search, where the next result is one tap away.
It also assumes your booking rate on answered calls applies to missed ones. If your missed calls skew to out-of-hours enquiries, the true rate may be higher; those callers were keen enough to ring after 6pm.
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