wlur.

Brand

The wlur brand, briefly.

Writing about wlur or using our marks? Here's everything you need and the three rules that matter.

wlur.
wlur.

Colors

Paper

#FAF8F5

Canvas. Warm, never pure white.

Card

#FFFFFF

Surfaces, floated with soft shadow. No borders.

Sand

#F3EFE8

Tinted fills and section bands

Ink

#23262E

Text, dark sections

Accent

#FF7A1A

CTAs and one word per headline. Tint #FDF0E3 for filled callouts.

Live

#12A150

Status dots and success states

Type

Onest. For everything.

Numbers use tabular figures: +44 20 4577 1080, $15/user, 00:42.

One typeface, sentence case everywhere including buttons. Numbers get tabular lining figures at medium weight so columns align and nothing looks thin. No coding fonts, anywhere.

Four rules

  1. The wordmark is lowercase wlur with an orange full stop. Don't capitalise it, even at the start of a sentence.
  2. Orange is an accent, roughly 5% of any layout. If a design looks orange, it's wrong.
  3. Surfaces, not borders. Cards are white on warm paper with a soft shadow, or a tinted fill (sand, accent tint, green tint). Hairlines exist only inside tables and dividers. If a box has a 1px grey outline, it's wrong.
  4. No gradients, no glassmorphism, no 3D illustrations. Mono type is for numbers, never for headings or labels.