Real estate
Property enquiries come in bursts, and die fast. A buyer calls about a listing and gets voicemail. So they call the next agent on the portal. Meanwhile, agents live in their cars, not at desks.
wlur rings the whole team on listing lines. It matches repeat callers to their record. It turns the viewing-hour voicemail pile into transcripts you triage at a red light (parked, obviously).
Portal leads go cold in hours. A listing line that rings three agents at once beats a single one. No more "leave a message for Dave, who's in a viewing until 4."
The buyer who's called four times about two properties looks like a stranger without CRM logging. With it, whoever answers sees the history. They sound like the agency has a memory.
Agents put mobiles on boards to be responsive, then keep fielding calls for years after leaving. Business numbers that route by team keep responsiveness without the personal-number legacy.
The 5-agent branch setup
The branch number rings reception then all agents. A separate lettings line rings the lettings pair first. Viewings hour (Saturday 10 to 1): everything to voicemail with transcription, triaged between appointments.
Every call logs against the caller in the CRM, so Monday's pipeline meeting reads from the record.
What it costs
Five agents at $15/user is $75/month ($60 annual) including the branch line, a lettings line ($5/month extra number) and CRM logging. Comparable per-seat pricing at Aircall starts at $150/month for five on annual billing (July 2026).
Full pricing →You can add numbers at $5/month and point them anywhere. Some agencies use that for premium listings or campaign tracking. Most run one branch line plus team lines. Call notes carry the property reference.
Natively: HubSpot, Salesforce and Pipedrive, which many smaller agencies run. Sector CRMs (Reapit, Street) connect through Zapier where they expose an API.
Recording is per-number with jurisdiction-appropriate consent handling, useful for offer confirmation disputes. Retention is configurable. See our call recording feature page.
One app, your number, calls logged to your CRM. Per-user pricing, no minimums. Free for 7 days, working in minutes.
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