Author

Matt Smith

Founder, wlur

Matt builds wlur, the business phone system for solo founders and small teams. Before wlur he built mowt, a subscription analytics product, and spent years watching small businesses get sold call-centre software they didn't need.

Everything he publishes here follows the same rules: prices with dates, complaints with sources, and a disclosure wherever wlur is being graded by its own founder.

Find him on LinkedIn.

Articles

What a business phone number actually costs in 2026

Real prices across VoIP, mobile SIM and landline for UK and US teams in 2026, including the seat minimums and add-ons that inflate the sticker price.

9 Jul 2026

VoIP vs landline for small business: an honest comparison

VoIP beats landlines on cost and flexibility for most small teams, but landlines still win during power cuts or when broadband isn't reliable. Compare both.

2 Jul 2026

What missed calls actually cost a small business

Missed calls cost small businesses real revenue: the arithmetic behind it, published stats on caller behaviour, and how to estimate your own number.

25 Jun 2026

How to port a business phone number without losing calls

A step-by-step guide to porting a business number: UK timescales (1-7 working days), US timescales (1-4 weeks), LOA/PIN gotchas, and a pre-port checklist.

18 Jun 2026

Why your personal mobile shouldn't be your business number

Using your personal mobile for business calls costs you privacy, control and a professional edge. Compare second-number options and real monthly prices.

11 Jun 2026

How to get a business phone number (without a landline or a second SIM)

Get a business phone number in three ways: a VoIP app, a second SIM, or a landline. Real price ranges and setup steps for each, so you can pick fast.

4 Jun 2026

Call recording laws for small business: a plain-English guide

UK, US and EU call recording rules explained simply, including the 12 US all-party consent states, as of July 2026, and what small businesses should actually do.

28 May 2026

WhatsApp Business vs a real phone number: the contrarian take

When the free WhatsApp Business app genuinely covers a small team, and the four specific ways it breaks down: discovery, porting, ownership and recording.

21 May 2026

How 2-10 person teams should share one phone number

Routing patterns for small teams sharing a business number, with worked examples for a 3-person and 8-person setup, and the mistakes that cause missed calls.

14 May 2026

How call logging in HubSpot actually works

Native HubSpot calling vs third-party phone integrations: what syncs to which record, common setup gotchas, and how to pick between them in 2026.

7 May 2026

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